Branding should be infused into the space where everything happens. It should state to your employees the exacting standards and purpose of the business and it should speak to the clients. It should be the environment.
Wallpaper or the framed images on the wall, are not needed, these details are the whole point of the office. Give your space an identity — it tells others and reminds us what we are here to do.
Branding is individual to each company and office, but with a little imagination, you can make your space reflect the business identity without spending a fortune. Incorporate brand messages, logos, or the company’s market sector painted images on the walls. Simple things like this can make a huge difference without spending a fortune. These messages can also enhance a company’s culture. Your culture is your firm!!!
No one is going to believe that you take your company seriously if you say you are modern as you sit on a flowery Victorian couch you inherited from your grandmother. It is all about the message and the image telling the same story.
The physical appearance of your office can lay the foundation for your corporate culture. In designing your office space, inject your firm’s slogans, logos, philosophy, attitude, products and color palette into the environment in order to showcase your firm’s corporate culture at the most elementary level.
The clothing does not make the man, but it does make him more attractive!